What the Evolving B2B Purchasing Process Means
Posted by Lucas Pierson in Advertising, G/L Approach, General, Strategy.
May 22, 2013
Let’s get one thing straight; the b2b purchasing process is not a one-size-fits-all message. Everyone has to be talked to differently. If you don’t, there are plenty of other competitors out there that are willing to craft a direct message to their intended target. Which means they get the business, not you. (more…)
JOB OPPORTUNITY // Graphic Design Intern
Posted by Lucas Pierson in Advertising, Branding, Digital, G/L Culture, General.
May 16, 2013
What We’re Looking For
G/L is seeking a graphic design intern to join their creative team. The person selected will gain experience working closely with our creative director, art directors, graphic design team, copy team and account managers. They will gain experience in an agency environment and work on B2B and B2C clients as well as new business endeavors. (more…)
B2B: Build Your Brand With Instagram
Posted by Jennifer Fuhrman in Digital, General, Integrated Marketing, Strategy.
May 10, 2013
The best brands tell stories. Stories that their clients and customers relate to, find compelling, elicit emotion and most importantly – motivate. The content that is created and shared on Instagram can solidify a brand’s identity and relationship with their audience. But, sharing the correct content is always key. (more…)
Every year Fast Company magazine honors the world’s most innovative companies and follows that up with their Innovation Uncensored event, where the likes of you and I can learn lessons from these world-changing innovators. I attended this event in New York last week and had the opportunity to hear from the most creative, nimble, inventive businesses who are leading the march to a smarter, more connected future. (more…)
We all have one in the office, the person who likes every post, retweets every article and seems to spend their day being a social media butterfly instead of focusing on their job. You might wonder why the boss keeps this person around, but the answer is actually pretty simple, they’re probably one of the most productive people in the office. (more…)
The Unofficial Rules of Instagram
Posted by Jennifer Fuhrman in Digital, General, Strategy.
April 29, 2013
Every social media outlet has its rules. And I’m not only referring to the guidelines set forth by the media itself. Instead, I’m talking about a list of “unofficial, but crucial and different” rules that outspoken social participants have decided should be in place. Each avenue has these ambiguous and probably debatable rules. If you’re posting to Facebook, don’t include hashtags. (Even though it seems Zuckerberg is leading us there.) And if you’re on Twitter, don’t tweet your followers to ‘Like’ something. What about the other social sites? (more…)
Clayco: A Unique Brand of Architecture
Posted by Adam Arriola in Branding, G/L Approach, G/L Work, General, Integrated Marketing.
April 23, 2013
Every once in a while, a certain kind of client comes along. A client you have a personal affinity for will make its way into your agency’s world, and you find yourself chomping at the bit to sink your creative teeth into that brand…to give it exactly the kind of sizzle you know it needs. (more…)
Introducing Travis Randolph: A Man of Many Words
Posted by Geile/Leon in G/L Culture, General.
April 12, 2013
If you have been around advertising, marketing or seen one episode of “Mad Men,” you know copywriters have a way with words. But, what if they could only use one word to describe themselves? Things would get a little more interesting. “If I had to describe myself in one word, it’s orange. Oranges are always good. You rarely get a bad orange. I’m really consistent and always try to be at my best — both in my work and my personal life.” (more…)
It all started with Facebook. That’s really the tipping point when people began letting their guards down and putting a lot of personal information out there for the entire stalking world to see. Oh come on, don’t act like you’ve never met someone and then Googled them to find out more. Or, met a new friend and felt compelled to look through their last five years of Facebook photos. It’s just the reality of the world we live in now. The information is there, so it’s only due diligence to go out and find it. But the people that value it most are doing a terrible job of gathering the information you make available. (more…)
#UMSLdigital Media Marketing Conference Recap
Posted by Lucas Pierson in Advertising, Digital, G/L Work, General, Integrated Marketing.
April 5, 2013
Two days ago, @trandolph86 and I attended the State of Digital Media Marketing Conference at the University of Missouri-Saint Louis. The event featured a distinguished lineup of digital media and marketing experts that spoke to an audience of roughly 200 professionals and students from all over Missouri (and some from outside the state). To be honest, seeing the St. Louis marketing & advertising community all come together under the common goal of expanding our understanding about the digital trends shaping the future of future of business…was pretty damn cool. This speaks volumes for what @pddrake (Academic Director & Assistant Professor, UMSL) was able to accomplish by putting this whole thing together. With the help of Google Hangouts (if you’re not on Google+, get on & get active), live streaming set up during the event for those who couldn’t come and #Bonfyre, it was about as digital as you can get.
For those of you that missed this insightful event, here are the speakers and a brief overview of what was discussed: (more…)